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Our mission is to bring health through food to as many people as possible.

We support the World Health Organisation’s global public health recommendation, and local codes, calling for the exclusive breastfeeding of infants as the superior form of nourishment in the first six months of age and continued breastfeeding up to two years, combined with the safe introduction of appropriate complementary foods.

We also understand not all mothers are able to breastfeed for many reasons related to individual determinants, social attitudes and/or work and employment conditions. Our aim is to empower mothers who are not able, or choose not to (exclusively) breastfeed, with science based nutrition information in a way that does not discourage mothers from breastfeeding.

In preparation for and during breast feeding, we encourage a healthy, balanced diet for mums. Please be aware that combined breast and bottle-feeding in the first weeks of life may reduce the supply of breast milk, and reversing the decision not to breast feed is difficult. The social and financial implications of using infant formula should also be considered. For safe use of infant formula please refer to preparation instructions.

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Breast feeding is best for babies

 

Breast feeding is best for babies and provides many benefits. It is important that, in preparation for and during breast feeding, you eat a healthy, balanced diet. Combined breast and bottle feeding in the first weeks of life may reduce the supply of your own breast milk, and reversing the decision not to breast feed is difficult. The social and financial implications of using infant formula should be considered. Improper use of an infant formula or inappropriate foods or feeding methods may present a health hazard. If you use infant formula, you should follow manufacturer’s instructions for correct bottle preparation – failure to follow the instructions may make your baby ill. Always consult your doctor, midwife or health care professional for advice about feeding your baby.